Snowpiercer is an ambitious indie in need of an talented, title-topping actor to boost its awareness, and Evans is both the man they need and someone who wants to make more movies just like this one.
“You know, I’m just learning about [VOD releases],” Evans told a small room of reporters at the Hard Rock Hotel in San Diego, on Saturday July 26, “I mean, the movie has done phenomenally well, but this is all pretty new to me. Being an actor for ‘x’ number of years, I certainly don’t concern myself with, you know, how things are released or when.”
Perhaps it’s time he did consider release strategies. Evans recently directed Before We Go, a $3 million indie starring himself and Alice Eve as a woman who gets lost in New York City after missing her train to Boston. The film will make its world premiere in a few months at the Toronto International Film Festival where Evans will most likely get offers from a number of distribution companies with various plans to optimize the film’s grosses. Some, if not all of those plans will include a form of VOD rollout, and Evans will have to decide what strategy is best for his first feature behind the camera.
Movies aren’t as easy to market when you’re not wearing a superhero costume, and “Snowpiercer” provided Evans a unique insider angle on the movie business and where it’s heading, especially considering the film’s unprecedented VOD release just two weeks after its theatrical premiere. It was a much quicker than average turnaround, and perhaps a precedent-setting move given the film’s financial successes (depending on who you talk to).
“I just directed [for the first time] last year,” Evans said. “There are so many elements of post-production and how a film is handled that I’m still learning. [“Snowpiercer”] seems like this is a pretty pioneering film in how VOD has kind of been accepted in the market. It sounds like this is doing pretty well, but it’s stuff [like this] that make you kind of realize how green you are. I’m learning with everybody else.”
“I absolutely think the movie should be seen on the big screen,” Evans said. “But I read something from Radius [TWC, the film’s distributor] that said a screen is a screen is a screen. You know? There’s a couple different ways to interpret that. Personally, I like going to movies. I like buying my ticket and sitting in the theater. And I guess that’s still available. It would be a shame if we lost that opportunity, so hopefully it doesn’t tip the scales too much.”